Welcome to our second annual Marcom Issue. It is very clear to us that the marketing communications (marcom) industry is among the most evident marriages of art and business in our day-to-day lives. Marcom is the integration of disciplines — online digital content, print, video, billboards, public relations, social media — that together create a business presence across the numerous platforms available today. It’s not just about an ad in a magazine, on television, or radio anymore. Nor is it simply having a stellar website.
“Ideas are currency,” as the projects in this section clearly illustrate, and it takes many creative ones to achieve success. Ideas such as the current cover, created specifically to honor the marcom community by local designer and artist Patrick Golden. This cover was inspired by The Son of Man, painted in 1946 by René Magritte. Perhaps even with a slight nod to the “Mad Men” of the famed TV show.
Today, successful marketing requires constant thinking outside of the proverbial box and innovation from the first thought. It is asking “Why?” And, oftentimes more importantly, “Why not?”
There has been much excitement these past several months with new public art popping up in Riverside and Downtown: The Cummer Museum has the wonderful large geometric sculpture installation by Dolf James in their front yard; artist Shaun Thurston just installed a fantastic wraparound mural in Hemming Plaza to conceal an ugly fence; #Jax Outings, an installation of figures taken from works in the Cummer Museum’s collection, blown-up and adhered to buildings in the core of Downtown (article page 48), has created quite a buzz; and, with a bit more of a theatrical twist, MOSH has a new lifesize dino in front of their building.
Also, if you have not been down to visit the newly renovated Southbank Riverwalk, you truly are missing out. Artist Kate Rouh’s Mirrored River: Where Do You See Yourself? is a stunning mosaic installation that spans the sixty-foot wall beneath the Main Street Bridge. Its creator, local artist Kate Rouh, calls it “the perfect scenario”: At sunset, the mosaicked wall’s mirror tiles reflect the oranges and golds of the sky as the brilliant cobalt blue of the Main Street Bridge above it glows with orange uplight.
Enjoy putting a little culture in your life!
Cinda Sherman, Publisher