From Landmark to Destination By Laura Riggs Creating a persona that people fall in love with at first sight. They help define the region and the culture in ways that attract businesses to invest and travelers to visit. Whether manmade or naturally occurring, landmarks are the foundation for cities to forge an identity. Many of us travel the world to see landmarks. When we visit a city for the first time, landmarks help orient us to the destination and make the city memorable. We tell stories, share photographs, and dream of them long after we have departed. Likewise, most of us recognize a city or...