Marcom 2021: The Post-pandemic Paradigm
Local experts share thoughts on this year’s marketing communications shifts How is your agency adjusting to a post-pandemic market? ADAMS:We designed the CROP facility and studio to be a creative space for both our employees and our clients. Obviously, we didn’t have a lot of visitors last year. And we also dealt with some of our staff periodically working from home. So, we are delighted that we, for the most part, are in a...
Marcom: Marketing Communications Projects 2021
Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.
Ethnic Cuisine: An Endless Adventure
By Jeffrey Spear Blue Orchid Thai Cuisine When describing the culinary culture in Jacksonville, a typical response would include smokehouse barbeque, fried chicken, biscuits and gravy, pimiento cheese, fried green tomatoes, hush puppies, and other such mainstays of southern cuisine. The reality is that, in a region with over 1.5 million residents, more than 40 percent coming from non-European backgrounds, the culinary culture in...
Sacred Waters: Excerpts From a Journey Into Florida’s Wildest Waterways
The rivers and streams of Florida are a vital natural resource. Our Native American ancestors considered them to be sacred and key to the circle of life, allowing their culture to thrive and flourish. By transporting sediments and nutrients, they are essential to the survival of our wetland habitats upon which native plants and animals depend.
Beaches Mural Maps
Take a driving tour to see tons of wall art in the Beaches area from North Atlantic Beach to South Jacksonville Beach.
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July/August 2021
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