Cultivating A Better Connection Between Arts and Business
Arts organizations can connect with business in many ways. “There is strong support from businesses in the area that not only give monetary gifts to the symphony, museums and organizations such as that, but also by purchasing art and commissioning art for their corporate headquarters and areas where their employees are,” says Dr. Henry Rinne, dean of the College of Fine Arts at Jacksonville University.
Questions to Ask an Agency During a Sales Meeting
Sales meetings are usually the time and place for a marketing agency to put on their best show to convince a prospective client to give them a big, interesting project, along with bags of money. But a better use of time would be for both parties to treat the meeting as an opportunity to test out the relationship and start to build rapport with one another.
Start With Why
Start with Why. Let it live on the landing page of your website, at the beginning of an interview process, on the front cover of the employee handbook, in staff meeting content and training sessions, in client proposals. Most importantly, let it come alive in the workplace culture. Your “Why” is why the people you hire fall in love with your company. In business, we call your Why, a company’s purpose statement – although I assure you it’s hardly just a statement. Think of it as the heartbeat of your organization.
Bee-lieve It or Not
Personal beekeeping has piqued many Jacksonville residents’ interest, and the Jacksonville Beekeepers Association exists to connect local bee buffs and mentor those who wish to keep bees in an urban setting and produce honey at home.
Flipping the Focus
The marketing communications (marcom) industry has had a daunting and seemingly polarized task in recent years: speed up and diversify your messaging while pinpointing your focus to nearly-individualized communication. To do so, marcom has pivoted from a focus on content – what you are saying – to context, or when and where you are saying it.
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