Quarantine Marketing
Jul07

Quarantine Marketing

It goes without saying that the COVID-19 pandemic has changed our lives, and in many ways, the changes will be permanent. The idea that this is a fixed moment in time that is abnormal, and that we will return to normal, has ceased to be the prevailing mindset. Every sector of life has had to quickly evolve, and marcom is certainly no exception. 

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House of Arts
Jul07

House of Arts

An artist is defined by Merriam-Webster as “one who professes and practices an imaginative art.” YourDictionary adds that an artist produces a creative product. “There are few companies as art-driven as we are in Jacksonville,” says John Wood, founder and CEO of Sally Industries, now known as Sally Dark Rides.

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Straw and Wood
Jul07

Straw and Wood

With a name that alludes to a natural material, the fact that Gainesville-based craftsman Jason Straw works with the natural material of wood imbues his story with poetry and purpose.

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Purifying Spirit of Local Distilleries
Apr29

Purifying Spirit of Local Distilleries

Necessity is the mother of invention, states the proverb. In the midst of this unprecedented 2020 pandemic, it is more hand sanitizer that is needed and it is distilleries that are inventing new production methods. St. Augustine Distillery was one of the first nationwide distilleries to have stepped up to the innovative challenge.

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Flipping The Flop
Mar05

Flipping The Flop

Ocean Sole Africa helps Kenyan artists create sculptures from their beaches’ biggest menace — flip-flops

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A Huckins Legacy of Mermaids & War Boats
Mar05

A Huckins Legacy of Mermaids & War Boats

On August 1, 1943, the crew of PT (patrol torpedo) boat 109, with Lieutenant John F. Kennedy at the helm, set out from the Solomon Islands to halt the “Tokyo Express,” but their mission went awry. In the middle of the night, a Japanese destroyer collided with the smaller ship, knocking the crew into the water and setting the boat aflame. Kennedy’s valiant swim to shore (with an injured crew member in tow, no less) would catapult him to war-hero status. What you might not know is that a small Jacksonville boatmaker played an important role in this particular chapter of American naval history. 

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