An Ambulance in the Air
Oct15

An Ambulance in the Air

It’s been called a flying emergency room or an air ambulance. Carrying one patient, one pilot, one flight nurse, and one flight paramedic, the Life Flight helicopter transports critically injured and ill patients to all five Baptist Health hospitals and three of its four Baptist/Wolfson Children’s Hospital satellite emergency departments. This cutting-edge service has transported regional patients for 40 years.

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The Perfect Staycation Just Got Better
Sep02

The Perfect Staycation Just Got Better

The story of Ponte Vedra Inn & Club is the story of famed Florida – established and new, evergreen and enchanting. Opened in 1928 as a distinguished choice for outdoor recreation, reflection and dream vacation, the historic AAA Five Diamond resort has become a treasured destination for couples and families for generations.

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Quarantine Marketing
Jul07

Quarantine Marketing

It goes without saying that the COVID-19 pandemic has changed our lives, and in many ways, the changes will be permanent. The idea that this is a fixed moment in time that is abnormal, and that we will return to normal, has ceased to be the prevailing mindset. Every sector of life has had to quickly evolve, and marcom is certainly no exception. 

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House of Arts
Jul07

House of Arts

An artist is defined by Merriam-Webster as “one who professes and practices an imaginative art.” YourDictionary adds that an artist produces a creative product. “There are few companies as art-driven as we are in Jacksonville,” says John Wood, founder and CEO of Sally Industries, now known as Sally Dark Rides.

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Straw and Wood
Jul07

Straw and Wood

With a name that alludes to a natural material, the fact that Gainesville-based craftsman Jason Straw works with the natural material of wood imbues his story with poetry and purpose.

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Purifying Spirit of Local Distilleries
Apr29

Purifying Spirit of Local Distilleries

Necessity is the mother of invention, states the proverb. In the midst of this unprecedented 2020 pandemic, it is more hand sanitizer that is needed and it is distilleries that are inventing new production methods. St. Augustine Distillery was one of the first nationwide distilleries to have stepped up to the innovative challenge.

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