Everything Speaks Design
Oct14

Everything Speaks Design

The entryway to a building is often spoken of as a face—it holds the features that connect to what’s inside, both literally and figuratively, both making an impression and providing access. Baptist Health, Baptist Medical Center Jacksonville, and Wolfson Children’s Hospital have a new entryway that is the face of the flagship medical complex.

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Finding New Freedom in the Mountains
Oct14

Finding New Freedom in the Mountains

Liberty is defined as the quality or state of being free. The Special Liberty Project understands that, for veteran families, this word has specific impact. Many veterans and Gold Star families are not free from the struggles and grief of losing loved ones during or after active-duty military service. There is a place designed for them that hopes to foster a special liberty—a state of mentally being free brought about through therapeutic experiences in nature. 

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Sound Salve
Oct14

Sound Salve

It looks like a UFO and its sound is described as otherworldly. It has built-in harmonics, making every note sound great with the next. Thanks to John Guinta, it’s bringing tranquility to people of all ages, in contexts ranging from yoga studios to hospitals to houses of faith. It’s the handpan, a unique instrument that is relatively new to music and sound therapy. Guinta’s nonprofit, Streams of Sound, is the first to bring handpans to the Jacksonville area, and the ethereal sound is now streaming all over the city. 

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Hairpeace Celebrates 25th Anniversary
Sep07

Hairpeace Celebrates 25th Anniversary

says Bruce Musser, owner of Hairpeace. Musser opened his salon in historic Five Points in 1996 and has continued to expand and evolve ever since while maintaining close relationships with his staff and clients. Now a mainstay in Jacksonville’s creative and business sectors, Musser celebrated his salon’s twentieth anniversary in 2016 with a move to its current, custom-designed location on Oak Street.

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Marcom 2021: The Post-pandemic Paradigm
Jul06

Marcom 2021: The Post-pandemic Paradigm

Local experts share thoughts on this year’s marketing communications shifts How is your agency adjusting to a post-pandemic market?  ADAMS:We designed the CROP facility and studio to be a creative space for both our employees and our clients. Obviously, we didn’t have a lot of visitors last year. And we also dealt with some of our staff periodically working from home. So, we are delighted that we, for the most part, are in a...

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Marcom: Marketing Communications Projects 2021
Jul06

Marcom: Marketing Communications Projects 2021

Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.

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