Business Features
2018 Gold Star Restaurants
Our annual Gold Star Restaurants issue champions excellence
in local dining and shares restaurants — specifically, locally-owned ones — that are favorites of the Arbus staff, our friends and readers. This list also presents the buzz of the past year, calling to the spotlight new locations that are quite literally the talk of the town.
The Story of Chateau Mouton Rothschild Labels
Have you ever noticed the framed collection of wine labels on the wall in Wine Cellar’s back dining room? If not, you should take a close look on your next visit. These labels are from one single winery in Bordeaux, France – Chateau Mouton Rothschild, a Premier Cru. There are only five first growth red Bordeaux and Mouton is one of them.
read moreShop Local Gift Guide
When it comes to shopping for gifts during the holiday season, the joy and fun of the task can get lost in the desire to, well, get it done. Each year, Arbus Magazine presents our Shop Local Gift Guide so that you can see what locally-owned businesses are offering and be inspired to enjoy the adventure of in-person shopping. We know, we love to shop online in our pajamas sometimes, too, but making shopping an experience creates and maintains a special holiday tradition where you can savor the sensory pleasures of the season. And, by shopping...
read moreCatty Shack Ranch Wildlife Sanctuary
When one thinks of the “number one thing to do in Jacksonville” as ranked by TripAdvisor, visiting a big cat sanctuary probably isn’t the first thing that comes to mind. But according to Curt LoGiudice, founder and executive director of Catty Shack Ranch Wildlife Sanctuary, visitors have given his facility that top ranking since 2012.
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Cultivating A Better Connection Between Arts and Business
Arts organizations can connect with business in many ways. “There is strong support from businesses in the area that not only give monetary gifts to the symphony, museums and organizations such as that, but also by purchasing art and commissioning art for their corporate headquarters and areas where their employees are,” says Dr. Henry Rinne, dean of the College of Fine Arts at Jacksonville University.
read moreQuestions to Ask an Agency During a Sales Meeting
Sales meetings are usually the time and place for a marketing agency to put on their best show to convince a prospective client to give them a big, interesting project, along with bags of money. But a better use of time would be for both parties to treat the meeting as an opportunity to test out the relationship and start to build rapport with one another.
read moreStart With Why
Start with Why. Let it live on the landing page of your website, at the beginning of an interview process, on the front cover of the employee handbook, in staff meeting content and training sessions, in client proposals. Most importantly, let it come alive in the workplace culture. Your “Why” is why the people you hire fall in love with your company. In business, we call your Why, a company’s purpose statement – although I assure you it’s hardly just a statement. Think of it as the heartbeat of your organization.
read moreBee-lieve It or Not
Personal beekeeping has piqued many Jacksonville residents’ interest, and the Jacksonville Beekeepers Association exists to connect local bee buffs and mentor those who wish to keep bees in an urban setting and produce honey at home.
read moreFlipping the Focus
The marketing communications (marcom) industry has had a daunting and seemingly polarized task in recent years: speed up and diversify your messaging while pinpointing your focus to nearly-individualized communication. To do so, marcom has pivoted from a focus on content – what you are saying – to context, or when and where you are saying it.
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