Business Features
2021 Shop Local Gift Guide
Shopping for gifts during this holiday season will likely feel more ‘normal’ this year, as retail is back in full swing. It remains crucial to our beloved independent local businesses that we give them support as they continue to rebound from the pandemic. In thinking of things to make your dearest people smile, let’s try to shop our values and make our community smile, too. Each year, Arbus Magazine presents our Shop Local Gift Guide so that you can see what locally owned businesses are offering and be inspired to enjoy gift shopping. Many businesses continue to offer various options such as online or telephone purchases, and the storefronts are looking festive. Enjoy browsing through the following pages and soak in the tradition and sparkle of the season.
read moreHonoring the Role of Art in Healing
Molly Cones and John Beard, “The Village” New book highlights artwork at Baptist MD Anderson Cancer Center, with proceeds benefiting the center. From its inception in 2015, art has been a critical component of the vision for Baptist MD Anderson Cancer Center, a vision centered around the belief that when curated with purpose and intention, works of art can have a profound effect on the health and well-being of patients, families, and staff alike. The link between art and medicine goes back centuries, but only over the past few decades...
read moreEverything Speaks Design
The entryway to a building is often spoken of as a face—it holds the features that connect to what’s inside, both literally and figuratively, both making an impression and providing access. Baptist Health, Baptist Medical Center Jacksonville, and Wolfson Children’s Hospital have a new entryway that is the face of the flagship medical complex.
read moreFinding New Freedom in the Mountains
Liberty is defined as the quality or state of being free. The Special Liberty Project understands that, for veteran families, this word has specific impact. Many veterans and Gold Star families are not free from the struggles and grief of losing loved ones during or after active-duty military service. There is a place designed for them that hopes to foster a special liberty—a state of mentally being free brought about through therapeutic experiences in nature.
read moreSound Salve
It looks like a UFO and its sound is described as otherworldly. It has built-in harmonics, making every note sound great with the next. Thanks to John Guinta, it’s bringing tranquility to people of all ages, in contexts ranging from yoga studios to hospitals to houses of faith. It’s the handpan, a unique instrument that is relatively new to music and sound therapy. Guinta’s nonprofit, Streams of Sound, is the first to bring handpans to the Jacksonville area, and the ethereal sound is now streaming all over the city.
read moreHairpeace Celebrates 25th Anniversary
says Bruce Musser, owner of Hairpeace. Musser opened his salon in historic Five Points in 1996 and has continued to expand and evolve ever since while maintaining close relationships with his staff and clients. Now a mainstay in Jacksonville’s creative and business sectors, Musser celebrated his salon’s twentieth anniversary in 2016 with a move to its current, custom-designed location on Oak Street.
read moreMarcom 2021: The Post-pandemic Paradigm
Local experts share thoughts on this year’s marketing communications shifts How is your agency adjusting to a post-pandemic market? ADAMS:We designed the CROP facility and studio to be a creative space for both our employees and our clients. Obviously, we didn’t have a lot of visitors last year. And we also dealt with some of our staff periodically working from home. So, we are delighted that we, for the most part, are in a post-pandemic atmosphere which means we can collaborate more with our clients in person, invite them over to be a...
read moreMarcom: Marketing Communications Projects 2021
Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.
read moreEthnic Cuisine: An Endless Adventure
By Jeffrey Spear Blue Orchid Thai Cuisine When describing the culinary culture in Jacksonville, a typical response would include smokehouse barbeque, fried chicken, biscuits and gravy, pimiento cheese, fried green tomatoes, hush puppies, and other such mainstays of southern cuisine. The reality is that, in a region with over 1.5 million residents, more than 40 percent coming from non-European backgrounds, the culinary culture in Northeast Florida also includes dishes with strange and mysterious names such as pad see ew, shumai, queue de...
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