Marketing communications is one of the most evident marriages of art and business in our day-to-day lives. So, the decision to create an annual Marcom issue was an easy one.
Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.
This is constant thinking outside of the proverbial box. Be inspired. Click here to view this year’s projects.