Business Features
Finding New Freedom in the Mountains
Liberty is defined as the quality or state of being free. The Special Liberty Project understands that, for veteran families, this word has specific impact. Many veterans and Gold Star families are not free from the struggles and grief of losing loved ones during or after active-duty military service. There is a place designed for them that hopes to foster a special liberty—a state of mentally being free brought about through therapeutic experiences in nature.
read moreSound Salve
It looks like a UFO and its sound is described as otherworldly. It has built-in harmonics, making every note sound great with the next. Thanks to John Guinta, it’s bringing tranquility to people of all ages, in contexts ranging from yoga studios to hospitals to houses of faith. It’s the handpan, a unique instrument that is relatively new to music and sound therapy. Guinta’s nonprofit, Streams of Sound, is the first to bring handpans to the Jacksonville area, and the ethereal sound is now streaming all over the city.
read moreHairpeace Celebrates 25th Anniversary
says Bruce Musser, owner of Hairpeace. Musser opened his salon in historic Five Points in 1996 and has continued to expand and evolve ever since while maintaining close relationships with his staff and clients. Now a mainstay in Jacksonville’s creative and business sectors, Musser celebrated his salon’s twentieth anniversary in 2016 with a move to its current, custom-designed location on Oak Street.
read moreMarcom 2021: The Post-pandemic Paradigm
Local experts share thoughts on this year’s marketing communications shifts How is your agency adjusting to a post-pandemic market? ADAMS:We designed the CROP facility and studio to be a creative space for both our employees and our clients. Obviously, we didn’t have a lot of visitors last year. And we also dealt with some of our staff periodically working from home. So, we are delighted that we, for the most part, are in a post-pandemic atmosphere which means we can collaborate more with our clients in person, invite them over to be a...
read moreMarcom: Marketing Communications Projects 2021
Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.
read moreEthnic Cuisine: An Endless Adventure
By Jeffrey Spear Blue Orchid Thai Cuisine When describing the culinary culture in Jacksonville, a typical response would include smokehouse barbeque, fried chicken, biscuits and gravy, pimiento cheese, fried green tomatoes, hush puppies, and other such mainstays of southern cuisine. The reality is that, in a region with over 1.5 million residents, more than 40 percent coming from non-European backgrounds, the culinary culture in Northeast Florida also includes dishes with strange and mysterious names such as pad see ew, shumai, queue de...
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Kids Kare in the Air
Wolfson Children’s Hospital has a new way to get critically ill and injured patients the lifesaving help they need more quickly—the Kids Kare helicopter.
read moreGold Stars for Innovation
This year we are spotlighting the Gold Star restaurants that reinvented themselves, managing to make the most out of an incredibly challenging year. These restaurants offer amply spaced indoor dining, outdoor dining, and innovative to-go options.
read more2020 Shop Local Gift Guide
Each year, Arbus Magazine presents our Shop Local Gift Guide so that you can see what locally owned businesses are offering and be inspired to enjoy the adventure of in-person shopping. This year, many businesses are offering online or telephone purchases that can be brought to your car, making shopping safe.
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