Business Features
Marcom: Marketing Communications Projects 2021
Marcom is the integration of disciplines—online digital content, print, video, billboards, public relations, social media, and paid advertising—that together create a business presence across the numerous platforms available today. It’s not just about an ad in the newspaper, on television, or radio anymore. Nor is it simply having a stellar website. “Ideas are currency” as the projects in this section clearly illustrate, and it takes many innovative ones to achieve success.
read moreEthnic Cuisine: An Endless Adventure
By Jeffrey Spear Blue Orchid Thai Cuisine When describing the culinary culture in Jacksonville, a typical response would include smokehouse barbeque, fried chicken, biscuits and gravy, pimiento cheese, fried green tomatoes, hush puppies, and other such mainstays of southern cuisine. The reality is that, in a region with over 1.5 million residents, more than 40 percent coming from non-European backgrounds, the culinary culture in Northeast Florida also includes dishes with strange and mysterious names such as pad see ew, shumai, queue de...
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Kids Kare in the Air
Wolfson Children’s Hospital has a new way to get critically ill and injured patients the lifesaving help they need more quickly—the Kids Kare helicopter.
read moreGold Stars for Innovation
This year we are spotlighting the Gold Star restaurants that reinvented themselves, managing to make the most out of an incredibly challenging year. These restaurants offer amply spaced indoor dining, outdoor dining, and innovative to-go options.
read more2020 Shop Local Gift Guide
Each year, Arbus Magazine presents our Shop Local Gift Guide so that you can see what locally owned businesses are offering and be inspired to enjoy the adventure of in-person shopping. This year, many businesses are offering online or telephone purchases that can be brought to your car, making shopping safe.
read moreHow Museum Shops Shape Our Experience
Many people enjoy shopping in museum stores because of the unique items they know they can find. From books to jewelry to children’s products to home accessories and gourmet food, there is something for everyone. Most importantly, however, museum stores perform integral and multifaceted work for their institutions—from earning income and extending mission-related programs, to visitor engagement and educational outreach through store products, programs, and experiences.
read moreAn Ambulance in the Air
It’s been called a flying emergency room or an air ambulance. Carrying one patient, one pilot, one flight nurse, and one flight paramedic, the Life Flight helicopter transports critically injured and ill patients to all five Baptist Health hospitals and three of its four Baptist/Wolfson Children’s Hospital satellite emergency departments. This cutting-edge service has transported regional patients for 40 years.
read moreThe Perfect Staycation Just Got Better
The story of Ponte Vedra Inn & Club is the story of famed Florida – established and new, evergreen and enchanting. Opened in 1928 as a distinguished choice for outdoor recreation, reflection and dream vacation, the historic AAA Five Diamond resort has become a treasured destination for couples and families for generations.
read moreQuarantine Marketing
It goes without saying that the COVID-19 pandemic has changed our lives, and in many ways, the changes will be permanent. The idea that this is a fixed moment in time that is abnormal, and that we will return to normal, has ceased to be the prevailing mindset. Every sector of life has had to quickly evolve, and marcom is certainly no exception.
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